Ask any marketing company how to build content and you might get a different answer from every one. The fact of the matter is we are all playing the Google game. There are many best practices when it comes to writing for SEO. Search engine optimization helps you...
We Are Almost There… Well, 2020 is 8 hours away from being over. I would like to say it’s been fun, but honestly, not much of the last 365 days carry an air of levity, but more of an air of smog that choked the light right out of the air. But it wasn’t all for...
The COVID-19 pandemic has dominated much of our lives here in Western New York throughout 2020. It is easy to scroll through the news and find a litany of things that perk up the collective seasonal depression, but more prudent, are the stories of our resiliency and...
LinkedIn recently got into a bit of trouble for errors in measurement in their video advertising. It sounds technical, but simply put, LinkedIn was charging advertisers for videos viewed when the consumer who supposedly viewed them, did not, or the video was not...
Business as usual is a phrase many, if not all of us long for lately. When ostensibly everything short of gas stations and grocery stores shut down, we were all caught off guard and flat footed. If you owned a business, fear was probably all that you felt. If you own...
