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Survive & Advance | Buffalo Business Bands Together

Survive & Advance | Buffalo Business Bands Together

by Brent Millet | Dec 16, 2020 | Advertising

The COVID-19 pandemic has dominated much of our lives here in Western New York throughout 2020. It is easy to scroll through the news and find a litany of things that perk up the collective seasonal depression, but more prudent, are the stories of our resiliency and...
LinkedIn MessedUp

LinkedIn MessedUp

by Brent Millet | Nov 20, 2020 | Advertising, Buffalo SEO Agency, Content Marketing, Digital Marketing, Paid Ad Strategy, Search Engine Optimization, Video

LinkedIn recently got into a bit of trouble for errors in measurement in their video advertising. It sounds technical, but simply put, LinkedIn was charging advertisers for videos viewed when the consumer who supposedly viewed them, did not, or the video was not...
Do The Pandemic Pivot | Surviving the Pandemic in Business

Do The Pandemic Pivot | Surviving the Pandemic in Business

by Brent Millet | Nov 6, 2020 | Advertising, Buffalo SEO Agency, Content Marketing, Design, Digital Marketing, General, News, Search Engine Optimization, Social Media

Business as usual is a phrase many, if not all of us long for lately. When ostensibly everything short of gas stations and grocery stores shut down, we were all caught off guard and flat footed. If you owned a business, fear was probably all that you felt. If you own...
ALPHABETical Order- How Google’s Monopoly on Search Ads Affects You

ALPHABETical Order- How Google’s Monopoly on Search Ads Affects You

by Brent Millet | Oct 26, 2020 | Advertising, Content Marketing, Digital Marketing, Google Ads, Paid Ad Strategy, Search Engine Optimization

The Sherman Act was written into law in 1890 under President Harrison. Broadly speaking, the law was enacted to allow The U.S. Department of Justice to bring suits against businesses and companies that have allegedly become monopolies within their markets. In the late...
Cantenna Hits Miller Lite Ad Demographic Perfectly

Cantenna Hits Miller Lite Ad Demographic Perfectly

by bmp_admin | Sep 28, 2020 | Advertising, Content Marketing, Effective Design Discussion, Video

You don’t need to be a cord cutter to have attempted to illegally stream a professional sports event. With all the various nights of network, primetime, cable televised events, you’re bound to have realized you don’t get ESPN on Spectrum or TNT on...

Google Bans Face Mask Ads Due to Misleading Coronavirus Advertisers

by bmp_admin | Mar 11, 2020 | Advertising, Google Ads, Media, Paid Ad Strategy

“Google CEO Sundar Pichai” by thekenyeung is licensed under CC BY-ND 2.0 The ban on face mask advertising on the Google Network comes amid rising tide of false claims and advertisers looking to cash in on human suffering. Advertising can be ugly, but as...
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LinkedIn, being somewhat new, or just plainly careless, started pushing their video ads in recent history, and the error in measuring ad views has had expensive consequences.

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Business as usual is a phrase many, if not all of us long for lately. When ostensibly everything short of gas stations and grocery stores shut down, we were all caught off guard and flat footed. If you owned a business, fear was probably all that you felt.