Google advertising was once purely keyword search-based, depending mainly on who wanted to pay the most to be above their competition. Though many industries like plumbing and law rely heavily on search based marketing that require high budgets for any ROI, there are plenty of ways you can maximize minimal ad spend to return quality results.
The auction based model of PPC advertising still remains a significant factor, but so does creativity. With the details and customizability that Google provides, the opportunities are endless. With display advertising, keeping keen to those same details and customized messaging is crucial to success.
We work with you to assess your needs, establish a focus path, and create custom content to drive home your message. Traffic, leads, calls, forms, user interaction, whatever it is your company is looking for, we can provide a solution.
That’s the next key component of what we do. We’ve been working with Google to provide pay-per-click solutions for local WNY companies for several years, and we’ve been in the game long enough to see how it trends. For us it’s about creating the perfect custom audience so you know your spend is getting the right eyeballs when spending time on their device.